Data privacy statement

This website (henceforth “website”) is provided by HHLA Next GmbH (henceforth “us” or “we”). Further information regarding the provider of the website may be found in our Legal Notice.

A. Handling of personal data

The following provides information about how personal data is handled when using this website. Where not described otherwise in the following sections, the legal basis for handling your personal data arises from the necessity of handling it for the purpose of providing the functionalities requested by you on this website (Section 6(1)(b) of the General Data Protection Regulation (GDPR)).

B. Use of the website

1. Calling up the website

When you call up our website, your browser automatically transfers certain data to our web server in order to provide you with the information you have called up. In order to make your visit to our website possible, the following data is collected, briefly stored and used:

  • IP address
  • Date and time of the request, time zone difference from Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Operating system and its access status / HTTP status code
  • Data volume transferred
  • Website from which the request comes
  • Browser, language and version of the browser software.

To safeguard our legitimate interests, we also store this data for a limited time to allow derivation of personal data in the case of unauthorised access or attempted access to local servers (Section 6 (1) (f) GDPR).

2. Use of cookies

a) What cookies are

If you give your consent, we will automatically collect data for advertising purposes. In this case, usage data is tracked for usage-based online advertising, i.e. usage data is collected and processed into usage profiles ("advertising tracking").

This happens because efficient online advertising requires reliable information, in particular about which users are estimated to be particularly interested in which products, topics or offers. In this way, more relevant advertising can be played out on your device.

The programs we use use so-called "cookies" to collect data. Cookies are small text files that your internet browser creates automatically and that are stored locally on your device (computer, tablet, smartphone, etc.) when you visit our website.

The use of cookies serves the purpose to make the use of our offer better and more efficient for you.

We also use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you or, if necessary, to enable targeted advertising. All cookies are automatically deleted after a specified period when they have served their purpose.

b) How to prevent the use of cookies

Most browsers accept cookies automatically. You can generally prevent the storage of cookies on your device by selecting "Do not accept cookies" in your browser settings. You can also set up your browser to asks you whether you agree before setting cookies. You can also delete cookies that have been set at any time. How all this works in detail can be found in the instructions of your browser operator. Please note, however, that these settings only apply to the respective device and browser to which they apply.

We only use advertising tracking on our website with your explicit consent. Your consent will therefore be requested before the website is accessed.

The legal basis for the use of advertising tracking and the setting of the cookies that may be required for this, is Article 6 (1) (a) GDPR.

c) Matomo

We use the web analysis tool "Matomo" in order to tailor our website according to our needs. Matomo creates usage profiles based on pseudonyms. For this purpose, permanent cookies are stored on your device and read out by us. In this way, we are able to recognize returning visitors and count them as such. The data processing is based on your consent according to Art. 6 (1)(a) DSGVO or § 15(3) TMG, if you have given your consent via our banner. You can revoke your consent at any time. To do so, please follow this Link and make the appropriate settings via our banner.

Matomo uses the cookies _pk_ses.1.5d3f and _pk_id.1.5d3f with a validity period of 30 minutes (_pk_ses.1.5d3f) and 11 months (_pk_id.1.5d3f) for the purpose of evaluating the behavior of users on the website (_pk_ses1.5d3f) and recognizing returning visitors (_pk_id.1.5d3f).

d) LinkedIn Insight Tag

We use the LinkedIn Ireland Unlimited Company's "LinkedIn Insight Tag" conversion tool. This application creates a cookie in your web browser, which enables the collection of the following data, among other things: IP address, device and browser properties and page events (e.g. page views). This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days.

You can revoke your consent at any time. Please follow this Link and select the appropriate settings via our banner.

LinkedIn does not share any personal data with us, but offers anonymous reports on website audience and display performance. In addition, LinkedIn offers the possibility of retargeting via the Insight Tag. We can use this data to display targeted advertising outside of our website without identifying you as a website visitor. You can find more information on data protection at LinkedIn in the LinkedIn data protection information. LinkedIn members can control the use of their personal information for advertising purposes in their account settings.

e) Google Ads

We use "Google Ads" on our website, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as: "Google"). Google Ads enables us to draw attention to our offers with the help of advertising material (so-called Google Ads) on external websites. This enables us to determine how successful individual advertising measures are. These advertising media are delivered by Google via so-called "ad servers". We use so-called ad server cookies for this purpose, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Ads will store a cookie on your device. These cookies lose their validity after 90 days.

The following information is usually stored as analysis values for this cookie: Unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (marking that the user no longer wishes to be addressed). These cookies enable Google to recognize your web browser. If a user visits certain pages of an Ads customer's website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. Each Ads customer is assigned a different cookie. This means that cookies cannot be tracked via the websites of Ads customers. We ourselves do not collect or process any personal data in the advertising measures mentioned. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we cannot identify the user based on this information. Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of Google Ads. As far as we know, Google receives the information that you have accessed the relevant part of our website or clicked on one of our advertisements. If you have a Google user account and are registered, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a possibility that Google will find out and store your IP address.

We use Google Ads for marketing and optimization purposes, in particular to show you relevant and interesting ads.

We only use Google AdWords with your consent, which you can revoke at any time. The corresponding data processing is based on Article 6 Paragraph 1 Letter a) GDPR. The storage period is 6 months.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all the functions of our website to their full extent. It is also possible to prevent the storage of cookies by setting your web browser so that cookies from the "" domain are blocked ( We would like to point out that this setting will be deleted if you delete your cookies. You can also deactivate interest-based ads via the link We would like to point out that this setting will also be deleted if you delete your cookies.

3. Newsletter

Our website gives you the option to sign up for our newsletter to receive emails that keep you up-to-date with new online magazine articles. We require only your email address for registration. We use a double opt-in process for the purpose of signing up for our newsletter. Once you have signed up on our website, we will send a message to the email address you have provided requesting confirmation. Your consent constitutes the legal basis for the processing of your data (Art. 6 (1)(a) GDPR). You may unsubscribe from our newsletter at any time. To do so, you can either click on the unsubscribe link found in every newsletter you can object to the processing of your data. To do this, please refer to the contact details in this website’s legal notice or get in touch with our data protection officer.

Our newsletters are sent via Mailchimp, an email newsletter platform operated by the US company Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, Georgia 30308, USA. When you provide us with your data (your email address as well as further, optional details) in order to subscribe to our newsletter, this will be saved on Mailchimp’s servers in the USA. Mailchimp utilises this information for mailing purposes and for statistical analysis of newsletters on our behalf. Mailchimp’s data privacy policy can be found at: Data is transferred on the basis of the EU Standard Contractual Clauses. Mailchimp is obliged to process personal data in compliance with the EU Standard Contractual Clauses.

4. Transfer of data for processing on our behalf

We use specialised service providers to process some of your data. We carefully select and regularly monitor our service providers. They process personal data via order processing exclusively on our behalf and strictly in accordance with our instructions on the basis of corresponding agreements.

Data will only be processed outside the EU/the European Economic Area where an adequate level of data privacy is guaranteed.

5. Information about your rights

You have the following rights based on the applicable data protection laws:

  • Right to information about the data we have stored about you
  • Right to rectification, deletion or limitation of the processing of your personal data
  • Right to object to processing that serves our legitimate interests, a public interest or profiling, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves the enforcement, exercise or defence of legal claims
  • Right to data transferability
  • Right to complain to a supervisory authority

You can revoke the consent you gave for the collection, processing and use of your personal data at any time with future effect. More detailed information relating to this can be found in the respective sections above, which describe data processing based on your consent.

Should you wish to exercise your rights, please direct your concerns to the contact person named below.

C. Contact

For matters relating to data protection please contact our Data Protection Officer:

D. Amending the data protection declaration

We reserve the right to update this data protection declaration from time to time. Updates to this data protection declaration will be published on our website. Changes apply from the date of their publication on our website. We therefore recommend that you regularly visit our website and take note of any possible updates.

As of: April 2022